Half-Life protest running out of steam?

Indifference is the true plague of locusts.

The paradoxically violent and atomized non-confrontational mass protest hurled at Valve’s wall of frigid taciturnity has come and gone.  When I first heard it was in the offing I thought the protestors could ride the recent wave of whingey internet empowerment all the way to success.  I expected tens of thousands of cinderblocks would be used to solve tedious physics puzzles and millions of faceless Combine thugs would be gunned down without regard to their race or creed.   

Now I learn that on the big day only 13,216 of the 50,000+ members of the Steam group participated in the action.  Nigh unto forty thousand confirmed Half-Lifers couldn’t be motivated even to alt-tab out of a game that, with all its faults, is way better than Man vs. Machine.  I’ve always thought average netizens capable of complaining and being lazy in roughly equal amounts; perhaps I misunderstood the balance of forces in the internet’s soul.